билайнBeeline Music
Modernizing a large-scale music streaming product after a major rebrand.
Productchallenge
After the Beeline rebrand, the product needed more than a visual update. It was an existing service that had to be reviewed as a user experience: which patterns still worked, which parts felt outdated, and where the main scenarios could become easier to use. My task was to redesign the product section by section, keeping the working base but bringing the interface and key flows to a new level.
Rethinking thehomepage
In July 2020, an independent review compared music apps. Beeline Music was the only app without ready-made personalized collections. Almost 90% of respondents called them one of the most important features.
I placed Flow first on the redesigned homepage. It works like personal radio: one tap starts an endless personalized stream. The rest of the homepage uses one collection pattern for different music content.
Player redesign
I redesigned the player’s visual language and refined the hierarchy of controls, making the screen cleaner and easier to use. The new design brought the core listening experience in line with Beeline’s updated visual language.
Podcasts and concerts
During the redesign, Beeline Music added two new sections: podcasts and concerts. I designed both sections for the updated product.
Desktop version
I reworked the navigation and playback structure for desktop. I replaced the top navigation with a persistent left sidebar and fixed the player at the bottom. Users could browse the catalogue, move between sections, and control playback within one interface.
