билайнBeeline Music
Modernizing a large-scale music streaming product after a major rebrand.
Product
Beeline Music was a subscription-based streaming service for Beeline users, available across mobile and web.
Business context
The service was part of Beeline’s broader digital ecosystem and helped extend the value of subscription for its users. In 2021, after Beeline’s major rebrand, the product needed a full visual update and a more modern user experience.
Problem
The product no longer felt modern and did not meet user expectations for a contemporary music streaming service. The structure of the service remained relevant, but the interface, key flows, and overall experience needed to be rethought.
Goal
Refresh the service without rebuilding it from scratch: preserve the core structure, introduce a new visual language, and improve the main user journeys across mobile and web.
Homepage &Flow
The homepage was redesigned to make the service feel more modern, structured, and easier to navigate. It became the main entry point for music discovery, while also giving more visibility to additional product directions such as podcasts, concerts, and the feed.
As part of the redesign, we introduced Flow - an endless personalized music stream based on the user’s interests. It was designed to make music discovery easier, reduce effort, and make the product feel more relevant in everyday use.
Instead of treating the homepage as a static catalog, we turned it into a more dynamic product surface that combined listening, discovery, and access to new content areas.
Player redesign
The player was redesigned as one of the core parts of the listening experience. We updated its visual language, improved the hierarchy of controls, and made the screen feel cleaner and easier to use.
The goal was to make everyday listening feel more modern, focused, and consistent with the updated product.
Podcastsas a new content direction
As part of the redesign, the service expanded beyond music listening and introduced podcasts as an additional content direction. This helped make the product feel broader, more relevant, and closer to everyday media habits.
The podcast experience was designed to fit naturally into the updated product and support a more diverse listening experience inside the service.
Concerts
Concerts became one of the additional product directions inside the service. This section expanded the experience beyond listening and connected the product with real-world music events.
It helped make the service feel broader and more relevant by giving users access not only to tracks and playlists, but also to live music experiences.
Desktop version
Desktop version
The desktop experience kept the same updated product language and adapted the core listening flow for a wider, more content-dense interface.
